Top 10 Social Media Tactics B2B Companies Are Missing Out On

If you think social media is only for B2C companies, think again. B2B businesses can use social media to generate leads, establish authority, and engage directly with their audience. Here are 10 underutilized tactics that could make a big difference for your B2B strategy.

1. LinkedIn for Thought Leadership:
Don’t just use LinkedIn as a resume. Use it to post insightful articles and case studies that position your company as an industry leader. Share advice, trends, and solutions that your clients care about.

2. YouTube Content Series:
A YouTube content series, like "Behind the Scenes" or "Expert Tips from Our CEO," can help humanize your brand. Share industry insights or walk your audience through a day in the life at your company.

3. Webinars and Live Events:
Webinars have become a go-to for B2B lead generation. Promote these events through social media to drive attendance. Platforms like LinkedIn and Facebook Events make it easy to create an audience and provide reminders.

4. Employee Advocacy Programs:
Your employees can be your best advocates. Encourage them to share company content on their personal networks, which can greatly increase reach and authenticity.

5. Join Twitter Conversations Using Industry-Specific Hashtags:
Twitter’s a great platform for joining ongoing conversations in your industry. By using relevant hashtags, you can share insights and advice directly with your target audience.

6. Social Listening Tools:
Tools like Hootsuite and Sprout Social allow you to monitor conversations around key industry terms. This helps you engage with people already talking about your products or services.

7. LinkedIn Polls:
LinkedIn polls are a fun and engaging way to get feedback from your audience. Ask questions about industry trends, needs, or pain points, and use the responses to guide your content.

8. Instagram for Behind-the-Scenes Content:
People love to see what goes on behind the curtain. Share behind-the-scenes photos or videos of your team, production process, or company culture on Instagram to give your brand a human touch.

9. SlideShare for Sharing Data-Driven Content:
If you’ve got industry reports, research papers, or whitepapers, share them on SlideShare (LinkedIn's presentation platform). It’s a great way to repurpose content in a visual format.

10. Customer Success Stories:
Feature your customer success stories on social media. Real-world examples of how your product or service solved problems will build trust with new leads.

Conclusion:
B2B companies can reap major rewards from social media, but only if they use the right strategies. These 10 tactics can help you increase your presence and build stronger relationships with your audience.