Top 10 Social Media Tactics Marketing Agencies Aren’t Using Enough

Social media is constantly evolving, and while some agencies are keeping up with the trends, others are missing out on key tactics. Here are the top 10 strategies marketing agencies should be using more often:

1. TikTok for B2B Brands:
Yes, TikTok isn’t just for teens doing dance challenges. It’s an untapped resource for B2B companies to create educational or behind-the-scenes content that shows off the human side of their business.

2. Interactive Instagram Stories (Polls, Quizzes, and Stickers):
Interactive content is a great way to engage your audience. Instagram Stories offers a lot of fun tools—polls, quizzes, and stickers—to spark conversations with your followers.

3. Pinterest for Driving Website Traffic:
Pinterest isn’t just for wedding planning. Agencies should tap into its power to drive traffic to blogs, websites, or eCommerce stores. Rich pins that include pricing and availability can turn browsers into buyers.

4. LinkedIn Document Sharing:
LinkedIn isn’t just for articles anymore. Uploading and sharing documents—like presentations or whitepapers—makes it easy for professionals to engage with in-depth content without leaving the platform.

5. Twitter Chats for Brand Authority:
Hosting or participating in Twitter chats can position your agency as an authority in your niche. It’s a great way to build community and get your brand in front of a larger, engaged audience.

6. YouTube Shorts:
Agencies focusing on longer YouTube content may be missing out on the quick, punchy nature of YouTube Shorts. These bite-sized videos are perfect for sharing quick tips or promoting upcoming events.

7. LinkedIn Newsletters:
LinkedIn’s newsletter feature is underutilized. It allows brands to deliver content directly to their connections’ inboxes, offering high visibility without the need for external email lists.

8. Instagram and Facebook Guides:
These platforms allow you to create "guides" which compile posts into a more cohesive format. Agencies can use this to compile case studies, service explanations, or client testimonials in one easy-to-read place.

9. Localized Social Media Ads:
Social media ads can get hyper-targeted, but agencies sometimes overlook the power of localizing their campaigns. Tailoring your ads to specific communities or regions can drive foot traffic for local businesses.

10. Facebook Group Engagement:
Agencies can create and engage in Facebook groups to build tight-knit communities. These groups offer direct access to your target audience, where you can share exclusive content, host discussions, and gather feedback.

Conclusion:
By utilizing these underused social media tactics, marketing agencies can stay ahead of the curve and offer their clients fresh, effective strategies.