Doubling Organic Instagram Reach for the City of Sausalito, California
Sausalito is one of California's most picturesque coastal towns, known for its stunning waterfront views and vibrant art scene. However, the city’s social media presence wasn’t reflecting the potential it had to draw in tourists. When we took over the City of Sausalito’s Instagram strategy, the goal was to align the digital footprint with its real-world charm and amplify its appeal to travelers from around the globe.
Building an Engaging Strategy
We began by conducting a thorough audit of the city’s current Instagram account, identifying key areas for growth, and opportunities to increase audience engagement.
Curated Visual Storytelling: We transformed the Instagram feed into a carefully curated visual journey. By showcasing the city’s iconic landmarks, hidden gems, and vibrant art community, we told Sausalito’s story in a way that made followers want to be a part of it. Drone footage of the city’s waterfront, behind-the-scenes stories of local artisans, and sunset views from Sausalito’s hills became key elements of our strategy.
User-Generated Content: Recognizing the power of community, we created a dedicated hashtag campaign that encouraged locals and visitors to share their experiences. This not only created a sense of authenticity but also expanded the city’s organic reach. Posts that featured stunning imagery tagged with #DiscoverSausalito were shared by followers, local businesses, and even regional travel influencers.
Collaborations with Local Businesses: We worked closely with local restaurants, art galleries, and boutique shops to create collaborative posts that promoted Sausalito as a destination for both tourists and locals. Highlighting unique experiences, such as wine tastings or live art shows, helped solidify Sausalito’s reputation as a must-visit town.
The results were outstanding. We doubled the organic Instagram reach within months, leading to over 2x growth in annual hotel revenues. This social media transformation didn’t just drive awareness—it had a direct and measurable impact on the city’s economy.
