Designing and Developing LAX's Trade Show Booth for the World Routes Event
When Los Angeles International Airport (LAX) approached us to design their trade show booth for the prestigious World Routes Event, we knew this was an opportunity to elevate their brand on the global stage. The airport wanted to impress an audience filled with international airlines, aviation leaders, and key stakeholders. This meant creating a booth that wasn’t just visually appealing, but also one that told the story of LAX’s modernization efforts and its importance as a global hub.
The Creative Process
We began by thoroughly understanding LAX’s brand objectives. This required extensive collaboration with their marketing and leadership teams to identify key messages, current branding assets, and future goals. The goal was clear: develop a booth that would reflect LAX’s evolving identity, future expansions, and its significant role in connecting major global destinations.
Bold, Custom Design: The booth featured clean, modern lines, and incorporated high-end finishes to give it a premium feel. We integrated dynamic lighting and large LED screens showcasing time-lapse videos of LAX’s modernization projects, allowing us to demonstrate progress in a way that was visually compelling and easy to digest.
Interactive Engagement: To create an immersive experience, we added touchscreens that provided visitors with real-time data on new routes, upcoming developments, and LAX’s sustainability initiatives. These touchpoints gave the booth a technological edge and invited visitors to explore at their own pace.
Brand Experience: The booth emphasized LAX’s status as an innovative, future-focused airport, with messaging that conveyed their vision of a seamless and premium passenger experience. The integration of interactive maps, route expansions, and virtual tours of ongoing construction projects ensured that LAX remained top-of-mind for international stakeholders.
The booth was a massive success, drawing significant attention from the aviation industry and solidifying LAX’s position as a leader in airport innovation.
