Boosting Real Estate Leads by 28% for a Leading Real Estate Group
A real estate group approached me with a specific challenge: to increase high-quality leads through their online presence. Their social media channels, while active, were not delivering the level of engagement and conversions they desired. After a thorough analysis, I developed and implemented a tailored social media strategy that transformed their digital platforms into a reliable lead-generation engine.
Strategy and Implementation
Targeted Content Creation: I started by overhauling their content strategy, focusing on creating eye-catching and informative posts. We emphasized stunning property visuals, market updates, and local neighborhood insights that resonated with their target audience—potential homebuyers and investors. Regular posts provided home-buying tips, market trends, and previews of upcoming listings to keep followers engaged.
Engaging Video Content: Video content became a cornerstone of our approach. We introduced high-quality virtual tours and video walkthroughs of key properties, which were shared across Instagram Stories, Facebook Live, and TikTok. This format not only captivated potential buyers but also encouraged viewers to share the content, extending the reach of each post organically.
Geo-Targeted Ads: We ran precisely targeted ads on Facebook and Instagram, focusing on users who had shown interest in real estate in the local area. By leveraging advanced targeting features such as lookalike audiences, we ensured that ads reached users most likely to convert. These ads were designed with strong calls to action, driving users to property listings and lead capture forms.
Lead Magnets and Email Nurturing: To encourage more direct inquiries, we created lead magnets, such as downloadable market reports and homebuyer guides, in exchange for users’ contact information. This allowed the real estate group to grow a targeted email list for follow-up campaigns.
Active Engagement: By managing their social media channels daily, I ensured all questions, comments, and direct messages were addressed promptly, helping to build relationships with potential buyers. This real-time engagement played a crucial role in converting followers into leads.
Results
Within six months, the real estate group saw a 28% increase in qualified leads. The combination of engaging video content, targeted advertising, and consistent interaction on social media helped drive higher engagement and a tangible increase in property inquiries.
